I´m innocently browsing the NET when this jaw-dropping web advertisement suddenly emerged from one side of the browser. In the tech dictionary, this “commercialized annoyance” is called a Banner Ad.

I have a thing or two to say about BANNER ADS, as investigated by Lesley Stahl from the acclaimed CBS show “60 Minutes”. They concluded that the kind of Banner Ads, which appear while you surf, has something to do with the PC user´s manner of “browsing”.

Every PC (while it roams around cyberspace) may be oblivious to a tracking device that sticks like a cyberspace leech. These leeches are also known as “tracking cookies” or “spywares”. When your PC enters The Internet, the cyber leeches serve as a form of “espionage device” that records and reports information to the companies who created it.

Imagine this: YOU ARE the actual PC that entered a shopping mall with a “cookie” installed on your shirt (without your knowledge). The “cookie” gets scanned by a secret machine mounted at every doorstep, on every shop where you stopped by. The variety of establishments you visit is “bona fide” behavioral data that gets stored and filed in a database somewhere. So, any given day you drop by the shopping mall, your personal file in a lab (somewhere) gets thicker and thicker because the “cookie” continuously records and reports your shopping behavior.

This sneaky process allows Internet-Ad serving companies like “Double-Click” to hypothetically choose which kinds of Banner Ads might interest you when you walk into cyberspace. This means, if you once visited a home-improvement site, the companies will assume you might “CLICK ON” banner ads that sells construction tools, wall paper steamers (you get the point). It’s a mischievous marketing strategy (if you will) so keep those anti-spyware programs running.

Speaking of advertisements, I`m quite annoyed to see a Banner Ad about wanting to marry Asian girls. I rarely fantasize about Asians to begin with. Hmmm…wait a second, I almost forgot. This isn’t my private computer hahaha